Working With Bloggers

SmallWebBusiness: The latest tips and trends for the small web business.
February 15, 2012
15 Questions To Ask Before Accepting A Blogger Request
By Arik Hanson
One question I hear from a number of clients: When a blogger sends us an email asking for product to review, how do we decide whether or not we should work with that blogger?

Basically what they're asking is this: What criteria should I use to rank bloggers against other bloggers?

I know, I know, there are tools you can use to do this. Agencies have designed proprietary systems around how to measure the influence of bloggers.

But, those tools are typically reserved for organizations with larger PR/marketing budgets. What about the legion of small businesses who don't have that pot of money. Who don't employ reputable firms like Edelman Digital, Golin Harris and Fleishman Hillard?

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