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February 13, 2013
Sally Ormond How to Write Blogs People Will Want to Read
By Sally Ormond
What is the most important thing to get right when you start blogging?

Your blog site?

Sure, it needs to be attractive and engaging and easy to use, but that’s not it.

How about your niche?

Yes, that’s pretty important to make sure you attract the right kind of reader, but it’s not what I’m thinking about here.

OK, how about the way you layout your posts?

Again, a very important issue because if your posts aren’t reader friendly, no one’s going to read them. But, no that’s not what I was thinking about. [...]

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Why Marketers Should Fear Mobile Marketing
Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? It’s because they think they know what the dentist is going to do but they fear what else the dentist could do without the least bit of warning. They could go to see the dentist for a simple cleaning but in that [...]
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13 Great Topics To Boost Blog Traffic In 2013 It's All About the LIST, Baby Quit Treating Your Blog Readers Like Second Class Chumps
Each new year brings about new ideas and first attempts. Many companies have blogs that are not living up to their potential. Why not make a New Year’s resolution to work on increasing your blog traffic? You can achieve this goal by writing [...] One of the things that never ceases to amaze me is the lack of basic customer service smarts in many companies. It seems such a dumb game to be playing, as well.

For example, if a company’s customer service is poor, that’s more than likely going to mean a very big uphill struggle ahead in terms of brand acceptance. [...]
Bloggers are a breed apart from many other online outlets. That’s not meant in a grand or condescending way – just that it takes a very different mindset to be a blogger, and one that stays the course.

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