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August 14, 2013
Jim Connolly Content Marketing: More about Content, than Marketing
By Jim Connolly
Do you use content marketing as a way to generate sales or inquiries for your business? If you do and like most people, you’re not happy with your results, you may find the answer you need right here in this post.

Here’s what I believe to be the primary mistake people make with content marketing, and how you can avoid it.

Focusing too much on the marketing

The main focus of most content marketing articles and guides, is the marketing part.

• How to promote your blog, podcast, video etc.

• How to motivate people to forward your newsletter to their friends. [...]

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Today's Top Videos:
Google: You Probably Shouldn't Link Your 20 Domains Together Google: You Probably Shouldn't Link Your 20 Domains Together
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Recent Articles:
Simple Steps Help You Avoid Cash Flow Fraud
Nothing’s worse than finding out you’ve been taken advantage of. That’s what happens to thousands of small businesses around the world every year.

They bring a trusted friend or dedicated employee on board to “handle the books.” And then they never check up on them.

Until there is no cash left in the business bank account.

Think this can’t happen to you? It sure could. People can fake all sorts of records. And desperate people will do it in a [...]
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3 Mistakes that make you look bad and damage your business How To Overcome The Negative With Positive Thinking The simple secret to having no more regrets
There are 3 important ideas I’d like to share with you, so that you and your business avoid some very costly mistakes. They are all based around forcing things to happen, too soon. Sowing and reaping There’s a field full of wheat, just [...] Are you always focusing on what you haven’t done? Or what you should have done?

Have you taken a look at what you have done lately? [...]
By learning how to take appropriate action, we can swap regret and frustration for progress. That’s what this brief post is all about. From abstract to reality The product we never launched, the service we never developed, the [...]
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