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October 16, 2013
Josh McCoy Beyond (Not Provided), Steps You Can Take To Glean Keyword Insight for Your SEO Strategy
By Josh McCoy
As SEOs, we have had very little time to stand back up, brush the dirt off ourselves, and glare back at Google for the recent retrieval of keyword data insight provided by the search giant. For some, this data presented an opportunity to hone in on targeting single keyword-minded SEOs, but it’s also used by others to gain a better understanding of what searcher intent was used by organic referrers and thus how they interacted with site content. This was successfully analyzed by reviewing user metrics such as bounce rate, pages per visit, time on site, as well as conversion metrics such as goal conversions, transactions, and value per visit. We still can gain insight into what keyword query types of data may be referring to our siteā€”it just takes a little more digging and a few more tools. You must take additional considerations into account in defining keyword to landing page insight. [...]

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A Guide To Overcoming The Myth Of Content Marketing
If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it.

KoolAid – aside from being a sugary drink that is deliciously bad for you, is also an analogy many of us use to describe a situation when everyone is blindly agreeing with an idea without questioning it. This type of balloon was in danger of flying high above the heads of all the attendees of the world’s largest content marketing event this past week in Cleveland: Content Marketing World. [...]
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Get deliberate. Get specific. Get moving! Content Marketing: More about Content, than Marketing Simple Steps Help You Avoid Cash Flow Fraud
If you want to get the most from what I am about to share with you, I strongly recommend you read this first! What do you want from your business? I ask you this question, because the only way to get from where you are right now, to where you want [...] Do you use content marketing as a way to generate sales or inquiries for your business? If you do and like most people, you’re not happy with your results, you may find the answer you need right here in this post. [...] Nothing’s worse than finding out you’ve been taken advantage of. That’s what happens to thousands of small businesses around the world every year. They bring a trusted friend or dedicated employee on board to “handle [...]
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