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October 16, 2013
Josh McCoy Beyond (Not Provided), Steps You Can Take To Glean Keyword Insight for Your SEO Strategy
By Josh McCoy
As SEOs, we have had very little time to stand back up, brush the dirt off ourselves, and glare back at Google for the recent retrieval of keyword data insight provided by the search giant. For some, this data presented an opportunity to hone in on targeting single keyword-minded SEOs, but it’s also used by others to gain a better understanding of what searcher intent was used by organic referrers and thus how they interacted with site content. This was successfully analyzed by reviewing user metrics such as bounce rate, pages per visit, time on site, as well as conversion metrics such as goal conversions, transactions, and value per visit. We still can gain insight into what keyword query types of data may be referring to our siteā€”it just takes a little more digging and a few more tools. You must take additional considerations into account in defining keyword to landing page insight. [...]

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