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January 29, 2014
Jim Connolly How to take your business from average to remarkable
By Jim Connolly
Here’s the problem with average… average doesn’t motivate or inspire people to do anything.

It looks like this:

• If you have an average meal at a restaurant, you still pay the bill, but you don’t bother recommending the place to your friends. That’s because we don’t recommend average food.

• If your accountant provides you with an average service, you still pay their fee, but you don’t bother recommending them. That’s because we don’t recommend average service.

In short, average lacks impact. [...]

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