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SmallWebBusiness (Enable Images to Fully Enjoy)
February 19, 2014
Jim Connolly How to quickly get more from your marketing
By Jim Connolly
I’m going to show you how to avoid a common marketing mistake, which is causing a lot of pain to a lot of small business owners. I’m also going to share a cornerstone of great marketing with you, which can quickly improve your marketing results.

Here’s the challenge: No matter how good your product is. No matter how good your customer service is. No matter how good your marketing is — you will attract very few clients or customers, if you’re marketing to the wrong people.

Allow me to explain

If you sell a commodity service, one that is offered by lots of equally qualified competitors, you’re wasting your time marketing to people who want a top class, boutique service. [...]

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How to take your business from average to remarkable
Here’s the problem with average… average doesn’t motivate or inspire people to do anything.

It looks like this:

• If you have an average meal at a restaurant, you still pay the bill, but you don’t bother recommending the place to your friends. That’s because we don’t recommend average food.

• If your accountant provides you with an average service, you still pay their fee, but you don’t bother recommending them. That’s because we don’t [...]
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A New Year awaits you. A blank canvas. A fresh opportunity. So… here are some ideas to help you achieve your best year ever! Embrace brevity. People are busy and their attention has never been in more demand. Keep your marketing messages as [...] Twitter is a great tool. I’ve been using it since March of 2006 and it’s certainly here to stay as a communications tool for the foreseeable future. [...] I have an important question for you today: How confident are you, when you speak or write about your business? The reason this is so important, is that there is a direct connection between how confident you sound regarding your business and [...]
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