|April 2, 2014|
|How to Create an Effective Content Marketing Strategy|
|By Sally Ormond|
OK, before you run off for that well-earned coffee, this isn't just 'another one of those content strategy blogs'.
Well, yes, it's about content marketing strategy, but it looks at where you're going wrong. Yup, I hate to say it, but you are probably barking up the wrong tree right now.
Ask yourself something – why are you producing the content you are producing? How are you measuring its effectiveness? How do you decide what type of content to put out?
Head spinning yet?
If you don't have a well thought out content marketing strategy, you won't be able to get the right content in the right format out to the right audience at the right time. [...]
||Today's Top Videos:|
|Matt Cutts Talks About A Typical Day In Spam-Fighting|
|The latest "Webmaster Help" video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. [...]|
|Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10|
|Today marks Facebook's tenth anniversary. Mark Zuckerberg has posted some thoughts on the last ten years, which began with going out for pizza with some friends, and sharing how excited he was about launching [...]|
|Google To Writers: Don't Upload Articles To Directories|
|Google has put out a new "Webmaster Help" video advising webmasters and writers against submitting articles to online article directories. It's been pretty well-known that Google isn't incredibly fond of these types [...]|
|9 Easy Tips To Get The Most From Your Business Networking (Video)|
Okay. So you finally got up enough courage to attend a face-to-face networking event.
Woohoo! I'm proud of you. Getting out of your comfort zone is good for you and your business.
Now that you've finally discovered the magic of networking, you want to make sure you're not wasting your time at the wrong business networking events.
Many people do and when they go, they do it wrong.
That's a huge mistake for a marketing strategy that takes a lot of time and [...]
|How to quickly get more from your marketing||How to take your business from average to remarkable||15 Powerful ideas to help you grow your business in 2014!|
|I'm going to show you how to avoid a common marketing mistake, which is causing a lot of pain to a lot of small business owners. I'm also going to share a cornerstone of great marketing with you, which can quickly improve your marketing [...]||Here's the problem with average... average doesn't motivate or inspire people to do anything. It looks like this: If you have an average meal at a restaurant, you still pay the bill, but you don't bother recommending the place to your friends. That's because we don't recommend average food. If your [...]||A New Year awaits you. A blank canvas. A fresh opportunity. So... here are some ideas to help you achieve your best year ever! Embrace brevity. People are busy and their attention has never been in more demand. Keep your marketing [...]|
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