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April 2, 2014
Sally Ormond How to Create an Effective Content Marketing Strategy
By Sally Ormond
OK, before you run off for that well-earned coffee, this isn't just 'another one of those content strategy blogs'.

Well, yes, it's about content marketing strategy, but it looks at where you're going wrong. Yup, I hate to say it, but you are probably barking up the wrong tree right now.

Ask yourself something – why are you producing the content you are producing? How are you measuring its effectiveness? How do you decide what type of content to put out?

Head spinning yet?

If you don't have a well thought out content marketing strategy, you won't be able to get the right content in the right format out to the right audience at the right time. [...]

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Okay. So you finally got up enough courage to attend a face-to-face networking event.

Woohoo! I'm proud of you. Getting out of your comfort zone is good for you and your business.

Now that you've finally discovered the magic of networking, you want to make sure you're not wasting your time at the wrong business networking events.

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