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April 23, 2014
Sally Ormond What is Customer Engagement and How Do You Get It?
By Sally Ormond
You hear it all the time: if you want to sell you have to engage with your customers; your content must engage your customers; or your blogs must be engaging.

OK, I get it. My writing must be engaging, but what exactly does that mean?

Well there are 2 types of content: that which asks the reader to take an action (sign up, buy now, click on a link); and the type that encourages interaction, comments and social sharing.

That second type of content is the engaging one because it starts a conversation. [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
How to Create an Effective Content Marketing Strategy
OK, before you run off for that well-earned coffee, this isn't just 'another one of those content strategy blogs'.

Well, yes, it's about content marketing strategy, but it looks at where you're going wrong. Yup, I hate to say it, but you are probably barking up the wrong tree right now.

Ask yourself something – why are you producing the content you are producing? How are you measuring its effectiveness? How do you decide what type of content to put out?

Head spinning yet?

If you [...]
Read More...
9 Easy Tips To Get The Most From Your Business Networking (Video) How to quickly get more from your marketing How to take your business from average to remarkable
Okay. So you finally got up enough courage to attend a face-to-face networking event. Woohoo! I'm proud of you. Getting out of your comfort zone is good for you and your business. Now that you've finally discovered the magic of [...] I'm going to show you how to avoid a common marketing mistake, which is causing a lot of pain to a lot of small business owners. I'm also going to share a cornerstone of great marketing with you, which can quickly improve your marketing results.

Here's the challenge: No matter how good your product is. No matter [...]
Here's the problem with average... average doesn't motivate or inspire people to do anything. It looks like this: If you have an average meal at a restaurant, you still pay the bill, but you don't bother recommending [...]
Read More... Read More... Read More...
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