|May 14, 2014|
|Asking The Important Questions Concerning Creativity|
|By Lee Odden|
A big part of our identity and the nature of our work at TopRank Online Marketing is focused around creativity. In fact, the tagline on our company website is: "Smart, Creative, Focused On Results", three key principles that drive a lot of what we do and what we stand for.
Of course creativity comes in many forms - not just the aesthetic, but with problem solving and lateral thinking to innovate and succeed despite obstacles, limited resources and competition.
This is why I think the new eBook that my friend Shelli Walsh (@shelliwalsh - formerly @shellshock) that asks and attempts to answer a really important question for marketers: What is creativity? is so timely and relevant. [...]
||Today's Top Videos:|
|WordPress Founder Talks To LinkedIn About The Future Of Publishing|
|This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]|
|Understanding the Workforce: The Latest Buzz on Talent Trends...|
|LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]|
|Matt Cutts On How To Get Google To Recognize Your Mobile Pages|
|Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]|
|What is Customer Engagement and How Do You Get It?|
You hear it all the time: if you want to sell you have to engage with your customers; your content must engage your customers; or your blogs must be engaging.
OK, I get it. My writing must be engaging, but what exactly does that mean?
Well there are 2 types of content: that which asks the reader to take an action (sign up, buy now, click on a link); and the type that encourages interaction, comments and social sharing.
That second type of content is the engaging one because it starts a [...]
|How to Create an Effective Content Marketing Strategy||9 Easy Tips To Get The Most From Your Business Networking (Video)||How to quickly get more from your marketing|
|OK, before you run off for that well-earned coffee, this isn't just 'another one of those content strategy blogs'. Well, yes, it's about content marketing strategy, but it looks at where you're going wrong. Yup, I hate to say it, but you [...]||Okay. So you finally got up enough courage to attend a face-to-face networking event. Woohoo! I'm proud of you. Getting out of your comfort zone is good for you and your business. Now that you've finally discovered the magic of networking, you want to make sure you're not wasting your time at the wrong business [...]||I'm going to show you how to avoid a common marketing mistake, which is causing a lot of pain to a lot of small business owners. I'm also going to share a cornerstone of great marketing with you, which can quickly improve your [...]|
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