|June 4, 2014|
|5 Steps to Customer Data Hygiene: It's Not Sexy, But it's Essential|
|By Ruth Stevens|
Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn't it? And 88% are missing basic firmographic data, like industry, revenue or employee size-so profiling and segmentation is pretty tough. In fact, Netprospex report concluded that 84% of B2B marketing databases are "barely functional." Yipes. So, what can you do about it?
This is not a new problem. Dun & Bradstreet reports regularly on how quickly B2B data degrades. Get this: every year, in the U.S., business postal addresses change at a rate of 20.7%. If your [...]
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|Asking The Important Questions Concerning Creativity|
A big part of our identity and the nature of our work at TopRank Online Marketing is focused around creativity. In fact, the tagline on our company website is: "Smart, Creative, Focused On Results", three key principles that drive a lot of what we do and what we stand for.
Of course creativity comes in many forms - not just the aesthetic, but with problem solving and lateral thinking to innovate and succeed despite obstacles, limited resources and competition.
This is why I think the new eBook that [...]
|What is Customer Engagement and How Do You Get It?||How to Create an Effective Content Marketing Strategy||9 Easy Tips To Get The Most From Your Business Networking (Video)|
|You hear it all the time: if you want to sell you have to engage with your customers; your content must engage your customers; or your blogs must be engaging. OK, I get it. My writing must be engaging, but what exactly does that mean? Well there [...]||
OK, before you run off for that well-earned coffee, this isn't just 'another one of those content strategy blogs'.
Well, yes, it's about content marketing strategy, but it looks at where you're going wrong. Yup, I hate to say it, but you are probably barking up the wrong tree right now.
Ask yourself something - [...]
|Okay. So you finally got up enough courage to attend a face-to-face networking event. Woohoo! I'm proud of you. Getting out of your comfort zone is good for you and your business. Now that you've finally discovered the magic of [...]|
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