|June 25, 2014|
|Why offering free consultations can be an expensive mistake|
|By Jim Connolly|
I see a lot of struggling business owners, offering free initial consultations.
They give their time away like it's of no value... like they are sat in a quiet office, with no clients and nothing to do. That's a terrible impression to give to their marketplace.
Silencing the alarm doesn't put out the fire
In other words, giving your time to strangers for free will not solve your marketing problem. It will not provide your business with the high quality leads you need.
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You hear it all the time: if you want to sell you have to engage with your customers; your content must engage your customers; or your blogs must be engaging.
OK, I get it. My writing must be engaging, but what exactly does that mean?
Well there are 2 types of content: that which asks the reader to take an action (sign up, [...]
|OK, before you run off for that well-earned coffee, this isn't just 'another one of those content strategy blogs'. Well, yes, it's about content marketing strategy, but it looks at where you're going wrong. Yup, I hate to say it, [...]|
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