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June 25, 2014
Jim Connolly Why offering free consultations can be an expensive mistake
By Jim Connolly
I see a lot of struggling business owners, offering free initial consultations.

They give their time away like it's of no value... like they are sat in a quiet office, with no clients and nothing to do. That's a terrible impression to give to their marketplace.

Silencing the alarm doesn't put out the fire
In other words, giving your time to strangers for free will not solve your marketing problem. It will not provide your business with the high quality leads you need.

  • It will generate interest from time wasters.

  • It will attract freebie hunters, who grab everything that's offered for free and pay for nothing.
  • [...]

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