|August 27, 2014|
|7 Honest truths about marketing|
|By Jim Connolly|
Here are 7 important things to consider, when marketing your business.
In no particular order:
||Today's Top Videos:|
|WordPress Founder Talks To LinkedIn About The Future Of Publishing|
|This video’s about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]|
|Understanding the Workforce: The Latest Buzz on Talent Trends...|
|LinkedIn recently held a webinar discussing the “latest buzz and talent trends” related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]|
|Matt Cutts On How To Get Google To Recognize Your Mobile Pages|
|Google has a new “Webmaster Help” video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]|
|How to attract attention and get people talking about your business!|
This may be the most useful post I’ve written this year.
As regular readers will know, I often talk about the need for business owners to attract the attention of their marketplace and give them a story worth sharing. Well, I recently experienced a great example of how the process works.
I’m sharing it with you, because it’s so simple that anyone can learn the strategy, then think of ways to apply it into their business!
Here’s what happened.
How I attracted attention, started [...]
|Customer Driven – Word-of-Mouth Referrals – The Lifetime Value of a New Customer||Why offering free consultations can be an expensive mistake||5 Steps to Customer Data Hygiene: It’s Not Sexy, But it’s Essential|
|Podcast: Play in new window | Download (Duration: 14:39 — 13.4MB) You understand the value of your best customers. But do you have a system in place to ask them for referrals? Harnessing the ability of your customers to tell others about [...]||
I see a lot of struggling business owners, offering free initial consultations.
They give their time away like it’s of no value… like they are sat in a quiet office, with no clients and nothing to do. That’s a terrible impression to give to their marketplace.
Silencing the alarm doesn’t put out the fire
In other [...]
|Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much [...]|
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