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August 27, 2014
Jim Connolly 7 Honest truths about marketing
By Jim Connolly
Here are 7 important things to consider, when marketing your business.

In no particular order:

  • Embrace brevity. Your marketing content is almost certainly 50% to 75% too long. Fix that.

  • Most marketing advice online is either inaccurate or toxic to your business. Be especially cautious of anyone offering tricks or short-cuts to marketing success. Short-cuts to success are seldom short-cuts and they never lead to success.

  • In business, everything you do is marketing. Yes, everything… read this.
  • [...]

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