|October 8, 2014|
|Don’t let that guy ruin your marketing|
|By Jim Connolly|
So, who is that guy?
He or she, is the person who doesn’t ‘get’ what you’re saying. They can’t see the value. They can’t see your point. They frustrate you with questions that show zero understanding of your message.
Why that guy is different
Here’s what makes that guy different, from a prospective client or customer who needs clarification:
That guy is not in the market for whatever you are offering. Their questions come when there’s nothing wrong with the value you provide or the way you explain your value. The problem [...]
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|How to make the right business decisions|
I’d like to share some ideas with you today, about your role in your business.
You often hear small business owners talking about how many hats they wear. They’re referring to the number of different roles they play within their business. Whilst every business owner wears a number of different hats, it’s important to know the difference between what we should do and what needs an expert.
Specialist and non specialist areas of business
It’s fine for us to run the business, deal with clients and [...]
|7 Honest truths about marketing||How to attract attention and get people talking about your business!||Customer Driven – Word-of-Mouth Referrals – The Lifetime Value of a New Customer|
|Here are 7 important things to consider, when marketing your business. In no particular order: Embrace brevity. Your marketing content is almost certainly 50% to 75% too long. Fix that. Most marketing advice online is either inaccurate or toxic to [...]||
This may be the most useful post I’ve written this year.
As regular readers will know, I often talk about the need for business owners to attract the attention of their marketplace and give them a story worth sharing. Well, I recently experienced a great example of how the process works.
I’m sharing it with you, because [...]
|Podcast: Play in new window | Download (Duration: 14:39 — 13.4MB) You understand the value of your best customers. But do you have a system in place to ask them for referrals? Harnessing the ability of your customers to tell others [...]|
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