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October 29, 2014
Lee Odden Tips For Writing Better Business Blogs
By Lee Odden
Blogging for over 10 years has been quite a journey to say the least. During that time, I've had my share of challenges, opportunities, disappointments and surprises.

Back when I started, there's no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank.

It's true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses can get caught up in those distractions and let their blogs die. As an example, IBM research shows that 80% of the blogs started there have fewer than 5 posts. [...]

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Recent Articles:
Don't let that guy ruin your marketing
So, who is that guy?

He or she, is the person who doesn't 'get' what you're saying. They can't see the value. They can't see your point. They frustrate you with questions that show zero understanding of your message.

Why that guy is different
Here's what makes that guy different, from a prospective client or customer who needs clarification:

That guy is not in the market for whatever you are offering. Their questions come when there's nothing wrong with the value you provide or [...]
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