|December 10, 2014|
|Why Context Marketing is Nothing New|
|By Danny Brown|
So, the latest buzzword in the online space iscontext marketing, or the ability to look into the context of what your customers want and deliver on that need.
And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing, advocacy marketing, persona marketing and, yes, influence marketing(guilty of that one).
But here's the thing – if you're not already a "context marketer", you need to ask yourself what kind of marketer you've been so far.
Context in Marketing is Nothing New [...]
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I spoke with a small business owner earlier, who was blaming his customers for the slowdown of his business. He went on to explain that his customers werefools for turning to other suppliers, who are a little less expensive than him.
He was wrong
Here's the thing: Blaming your customers for the failure of your business, is like blaming your car for grinding to a halt, because you neglected to put fuel into it. The customers you attract, the amount they spend with you and their decision to recommend you via [...]
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