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December 10, 2014
Danny Brown Why Context Marketing is Nothing New
By Danny Brown
So, the latest buzzword in the online space iscontext marketing, or the ability to look into the context of what your customers want and deliver on that need.

And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing, advocacy marketing, persona marketing and, yes, influence marketing(guilty of that one).

But here's the thing – if you're not already a "context marketer", you need to ask yourself what kind of marketer you've been so far.

Context in Marketing is Nothing New [...]

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Today's Top Videos:
Project Wing: Here Come Google's Delivery Drones Project Wing: Here Come Google's Delivery Drones
Late last year, Amazon introduced Amazon Prime Air, its ambitious effort to bring a delivery-by-drone experience to customers. I don't suppose it should come as much of a surprise that Google is [...]
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Pinterest Talks Gender Balance And Promoted Pins Pinterest Talks Gender Balance And Promoted Pins
Joanne Bradford, Pinterest's head of partnerships, spoke at the Digiday Platform Summit on Thursday, and talked about the gender balance on the service, the early days of Promoted Pins, and how... [...]
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New Google Penguin Update Is Getting Closer New Google Penguin Update Is Getting Closer
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
How to stop The Blame Game from destroying your business
I spoke with a small business owner earlier, who was blaming his customers for the slowdown of his business. He went on to explain that his customers werefools for turning to other suppliers, who are a little less expensive than him.

He was wrong
Here's the thing: Blaming your customers for the failure of your business, is like blaming your car for grinding to a halt, because you neglected to put fuel into it. The customers you attract, the amount they spend with you and their decision to recommend you via [...]
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