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January 7, 2015
Stoney deGeyter Are You Socially Easy?
By Stoney deGeyter
Building up an effective social presence takes a lot of work, but there is nothing wrong with being easy on social media! [Tweet This] In fact, it's highly recommended, and there is almost no stigma attached to it.

Social media comes down to two things, engagement with others and having content worth sharing. That's the hard part. The easy part is making your content easy to share with social sharing buttons.

Have you ever read a blog post and wanted to tweet it but couldn't find any social sharing buttons? It's rare (for a reason), but it happens. Sure, the visitor can copy the URL and paste it into twitter, but that can be a lot of work. Adding social sharing buttons does all the hard work for them. [...]

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Today's Top Videos:
Project Wing: Here Come Google's Delivery Drones Project Wing: Here Come Google's Delivery Drones
Late last year, Amazon introduced Amazon Prime Air, its ambitious effort to bring a delivery-by-drone experience to customers. I don't suppose it should come as much of a surprise that Google is [...]
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Pinterest Talks Gender Balance And Promoted Pins Pinterest Talks Gender Balance And Promoted Pins
Joanne Bradford, Pinterest's head of partnerships, spoke at the Digiday Platform Summit on Thursday, and talked about the gender balance on the service, the early days of Promoted Pins, and how... [...]
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New Google Penguin Update Is Getting Closer New Google Penguin Update Is Getting Closer
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Why Context Marketing is Nothing New
So, the latest buzzword in the online space iscontext marketing, or the ability to look into the context of what your customers want and deliver on that need.

And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing, advocacy marketing, persona marketing and, yes, influence marketing(guilty of that one).

But here's the thing – if you're not already a "context marketer", you need to ask yourself what kind of marketer you've [...]
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