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SmallWebBusiness
SEO Isn't About Price, It's About ROI

By Stoney deGeyter

January 28, 2015

Many small businesses shy away from SEO because of the cost. They don't have large budgets, and when they see a price tag of $1-5K per month, they often balk at it as "unaffordable". I certainly understand that. All new expenses have to be justified, and it's tough to suddenly invest in something that doesn't return immediate results.

But SEO cannot be measured in terms of cost. It has to be measured in terms of return on investment. [Tweet This] In one sense, SEO is like investing in stocks. You have to be willing to put your money in and wait for the value of the stock to rise . . . [...]

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