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SmallWebBusiness
Are you making any of these 5 serious marketing mistakes?

By Jim Connolly

June 17, 2015

If you want to attract far more sales leads or client enquiries, here are 5 important areas to pay attention to. They are based on some extremely common marketing errors, which cost small business owners a fortune.

Here they are, in no particular order.

  • Don't promise a professional service, yet operate behind amateur looking branding. This creates a damaging mixed message, with the amateurism always drowning out the marketing message.

  • Don't claim to be passionate about your work, yet scream how excited you are that it's Friday, all over your social networks. The massive majority of our prospective clients check us out, before calling or emailing us. If we're that relieved to quit work, think of the message that sends out.

  • Don't claim to be reliable, yet seldom show up with new blog posts. [or have anews section on your website that hasn't been updated in 6 months]. People judge us by what we do. So, if we claim to be reliable, yet leave a visible project neglected, it's suggesting that we lack [...]

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