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Social media marketing isn’t a popularity contest

By Elizabeth Victor

September 9, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium. Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

How to Make the Most of Your Social Media Marketing with Less

Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. We now know that different consumers react very differently to advertising tactics, and consumers also have different behaviours based on their own goals. Each social follower [...]

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