Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

SmallWebBusiness
Web Marketing is a Process, not a Project

By Stoney deGeyter

October 5, 2015

Projects are often defined by a finite amount of work that needs to be done before it’s complete. A school project has some guidelines and a due date. A house remodel starts with an idea and a definitive goal for completion. Construction has plans and an end (though it may not seem like it!).

In contrast, a process is something you do. Repeatedly. Over and over again. Many projects have processes, and many processes require short-term projects. It’s a matter of following the steps to keep moving in the desired direction, getting results along the way, but never really being finished.

Marketing is a process with many projects. A business looking to grow never says, “I’ve completed marketing. It’s done.” And web marketing is no different. For the business that wants to grow, web marketing should never end.

However, within the process of web marketing, there may be several small projects that keep the process moving forward. Projects such as building wireframes, creating the navigation architecture, keyword research, [...]

Continue Reading
 
 
Today's Top Videos:
Amazon Dash Button Appears To Not Be A Joke
About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need. [...]
Watch Video
Google Says More About Mobile-Friendly Ranking Signal
About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update considering that people are only searching Google more frequently from their mobile devices. [...]
Watch Video
What To Expect From Skype For Business
Back in November, Microsoft announced that Lync would become Skype for Business, and that it would come with a new client experience, new server release, and updates in Office 365. While Lync already gave users instant messaging and Skype audio calling, the new offering would add video calling and the Skype user directory, so you can call any Skype user from any device. Microsoft is now talking about the next steps in the transition. [...]
Watch Video
 

--This email is a service of SmallWebBusiness--


2015 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.