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Web Marketing is a Process, not a Project

By Stoney deGeyter

October 5, 2015

Projects are often defined by a finite amount of work that needs to be done before it’s complete. A school project has some guidelines and a due date. A house remodel starts with an idea and a definitive goal for completion. Construction has plans and an end (though it may not seem like it!).

In contrast, a process is something you do. Repeatedly. Over and over again. Many projects have processes, and many processes require short-term projects. It’s a matter of following the steps to keep moving in the desired direction, getting results along the way, but never really being finished.

Marketing is a process with many projects. A business looking to grow never says, “I’ve completed marketing. It’s done.” And web marketing is no different. For the business that wants to grow, web marketing should never end.

However, within the process of web marketing, there may be several small projects that keep the process moving forward. Projects such as building wireframes, creating the navigation architecture, keyword research, [...]

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