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Optimizing Old-School Marketing Essentials

By Joshua Titsworth

November 4, 2015

We all use them. But who thinks about the old-school marketing essentials like business cards, PowerPoint slides, everyday emails, and social media avatars? But the truth is that if we don't pay attention to these little details, we're overlooking one of the most powerful tools in our marketing arsenal.

Social Media Avatars that Attract Followers
We're not talking about those photos of scantily-clad young women that spammers use to get gullible Twitter users to click on links. We're talking about avatars that make you or your brand seem likable, trustworthy, and competent.

The poet and essayist Ralph Waldo Emerson wrote, "A foolish consistency is the hobgoblin of little minds." But consistency is the hallmark of a great social media avatar - use the same one on all your profiles, and don't change it too often. When you do change it, make sure the changes aren't too drastic. You want people to recognize you, after all.

If you're a start-up company, or you're an official spokesman for a brand, use a [...]

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