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What Helps Small Businesses Sell More Online

By Chris Crum

January 6, 2016

A study recently released by Assurant Solutions finds that over 40% of small-to-midsize businesses say the reasons they have a hard tie competing with larger e-tailers is a lack of product expansion opportunities and IT integration skillset.

The survey polled 450 merchants across the United States in an effort to gauge the state of ecommerce for smaller businesses.

“SMB merchants see great benefit in selling products and services through their web storefronts, but they readily admit to challenges that prevent them from selling more and competing with larger companies,” Assurant says. “In fact, roughly a third of those polled (34%) said that between 25% – 50% of their annual revenue comes from online sales. More than a third (35%) said their online sales have grown by 25% over the past five years.”

56% are missing out on a chance to generate additional revenue by increasing their average order value, the survey finds. Less than 10% of online sales come from up-selling or cross-selling at the time of checkout for these [...]

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