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Turn Your Internet Marketing Sprinkler Into a Firehose

By Stoney deGeyter

March 1, 2016

A lot of businesses tend to focus on only one or two areas of web marketing. The reasons for this vary, but it often comes down to what they think they need for their goals and what the business has the budget to support. Does that sound about right to you?

While every area of web marketing has merits and can bring it’s own value and success, the value of each by itself is only limited. Perhaps that’s all you want or need, but I suspect most businesses engaging in web marketing want more than a trickle of success from a single avenue. They are looking for the fire hose!

It used to be that focusing on on-page optimization and link building was all you needed to get top search engine rankings. Today, that is no longer true. Put aside the fact that there is virtually no consistency to top rankings anymore due to search engines using artificial intelligence as a ranking signal, personalization, localization and SERPs testing; there are a whole host of signals that require marketing beyond the page in order to rank.

SEO needs [...]

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