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Twitter Makes Remarketing Easier With New Universal Website Tag

By Chris Crum

April 6, 2016

Twitter recently launched the universal website tag, which it has made available to all advertisers, large and small. This is a feature that lets yo track site conversions and managed your tailored audience campaigns.

The universal website tag does not replace the existing single-event website tag, but rather is offered in addition to it. That one lets you track conversions for a non-page loading conversion event, such as JavaScript email submit or registration form.

The new tag is now available in the Twitter Ads dashboard, and will soon be available for the API. They’ve been testing it with a select few, and have been pleased with the feedback they’ve gotten.

Toni Conde, Marketing Online Executive at Bahia Principe said, “With the upgraded Twitter website tag we have gained speed, ease, and simplicity when creating campaigns. It helps us to better understand our campaigns and provides better retargeting/remarketing campaigns with more granular audiences. Now we can track our entire domain and segment our [...]

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