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Advance your career in Business with Concordia University, St. Paul
Start or advance your business career with a convenient, flexible
degree from Concordia University, St. Paul.

Date: 2015-12-17
How to become the obvious choice for new clients
What emotion does a prospective client need to feel, before they hire you? A key emotion behind decision making is discomfort. I was thinking about this earlier, when the first client for 2016 joined my Marketing Mentor Program.

Date: 2015-12-09
Get more out of Small Business Saturday 2015
Get organized, get inspired, and get more out of Small Business Saturday 2015.

Date: 2015-11-20
Advance your career in Business with Concordia University, St. Paul
Start or advance your business career with a convenient, flexible
degree from Concordia University, St. Paul.

Date: 2015-11-19
Optimizing Old-School Marketing Essentials
We all use them. But who thinks about the old-school marketing essentials like business cards, PowerPoint slides, everyday emails, and social media avatars? But the truth is that if we don't pay attention to these little details, we're overlooking one of the most powerful tools in our marketing arsenal.

Date: 2015-11-04
Quick and Free Assessment of Your Marketing Strategies [Start Now]
It's a sales and marketing grader–a free, quick and insightful assessment of the marketing strategies that are working for you (and which ones could use some improvement).

Date: 2015-10-22
Web Marketing is a Process, not a Project
Projects are often defined by a finite amount of work that needs to be done before it’s complete. A school project has some guidelines and a due date. A house remodel starts with an idea and a definitive goal for completion. Construction has plans and an end (though it may not seem like it!).

Date: 2015-10-05
Social media marketing isn't a popularity contest
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium. Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

Date: 2015-09-09
Attract Leads and Grow Your Business [Free Content Marketing eCourse]
Take a hard look at your content, platform, and marketing plan with Infusionsoft's free content strategy course.

Date: 2015-09-08
3 Easy Ways To Use Scarcity Marketing The Right Way (Video)
I’ve yet to meet a small business owner who hasn’t been sucked into buying something because they were afraid of missing out.

Date: 2015-08-12
Convert More Leads Into Customers [Play Webinar]
Join Infusionsoft Co-Founder and marketing expert Scott Martineau for his webinar on Lifecycle DigitalMarketing—our proven framework for increasing lead conversion.

Date: 2015-07-16
What To Do When All The Good Business Ideas Are Taken (Video)
Have you ever hesitated to move forward with your business product or service idea because it felt like everyone was already doing what you wanted to do?

Date: 2015-07-15
Are you making any of these 5 serious marketing mistakes?
If you want to attract far more sales leads or client enquiries, here are 5 important areas to pay attention to. They are based on some extremely common marketing errors, which cost small business owners a fortune.

Date: 2015-06-17
Here's why your business needs a great support network
To build a successful business, you need a great team of people around you. I've personally seen why this is so important over the past 72 hours… [more on that in a moment!]

Date: 2015-05-28
Attract Leads and Grow Your Business [Free Content Marketing eCourse]
Take a hard look at your content, platform, and marketing plan with Infusionsoft's free content strategy course.

Date: 2015-05-14
The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]
Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice.

Date: 2015-04-29
Online Reputation Management with Andy Beal
Have you ever Googled yourself and found people talking smack about you or your company? Or discovered an undeserved negative review of your business on Yelp? Discover to how to take control of your online reputation from industry expert Andy Beal in this interview..

Date: 2015-04-08
Troubleshooting your B2B marketing data problems
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Here are six that will bring tears to your eyes—but don't worry, we also offer some solutions.

Date: 2015-03-10
21 Blogs I Turn To When I Need to Learn How To Do Stuff
No shock in this statement – I'm a big fan of blogs and blogging as a core marketing, content and SEO practice

Date: 2015-02-25
SEO Isn't About Price, It's About ROI
Many small businesses shy away from SEO because of the cost. They don't have large budgets, and when they see a price tag of $1-5K per month, they often balk at it as "unaffordable". I certainly understand that. All new expenses have to be justified, and it's tough to suddenly invest in something that doesn't return immediate results.

Date: 2015-01-28
[Free Kit] Get the Small Business Customer Support Kit
Running a small business is hard enough, but getting your customer support up and running can seem impossible, especially when you've got a million other things on your to-do list.

Date: 2015-01-20
Are You Socially Easy?
Building up an effective social presence takes a lot of work, but there is nothing wrong with being easy on social media! [Tweet This] In fact, it's highly recommended, and there is almost no stigma attached to it.

Date: 2015-01-07
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